Usage Of Social Media Aggregator To Increase Event ROI
Social Media has been a brilliant source of marketing in recent times. User-generated content from various social and review platforms can turn any event into a successful one. The more the UGC displayed, the more the attendee engagement, and the more the event ROI.
However, fetching user-generated content from social media platforms is a task of great responsibility, and a social media aggregator is a master of it.
If you are looking to combine user-generated content to enhance the success of your next event, then the social media aggregator is the answer for you. We will bring your attention to some significant benefits that a social media aggregator can offer through this blog. But, first, let’s look into what a social media aggregator is.
What is a social aggregator tool?
A social media aggregator is a tool that aids in fetching and curating user-generated content from multiple social media networks into a single feed that can be shown on social walls across events.
Most importantly, the social media aggregator tool aids in the curation of user-generated content for your brand. As a result, this UGC can be used in your marketing efforts, building trust, improving brand image, increasing user engagement, and increasing conversion and sales.
It can filter content from social media based on any hashtag, profile, user handle, keywords, timeline, stories, etc.
In addition, the tool allows users to customize the feed creatively, manage the content quality, add branding and promotional content, and much more.
Benefits of social media aggregator
Now, since we have understood what exactly a social media aggregator is and what it does, let’s take a look into the benefits of social media aggregator.
Real-time audience engagement through a social wall
If people talk about your event even after days, it indicates that it was a hit. Therefore, focus on great engagement if you want to have a fantastic event with extraordinary results.
As we know, a social media aggregator can let you run live hashtags for next-level participation at your events. Attendees can utilize unique live hashtags to communicate, share, and ask questions about your event from various platforms by including a personalized live hashtag slideshow. This user-generated content can be displayed on the social wall to encourage involvement.
Displayed posts provide participants with their seconds of fame, increasing excitement and engagement. They can also share photos of their exhibited content with friends who aren’t even attending the event, increasing the number of people who attend.
Return on Investment
A fun and engaging event will undoubtedly help you get a better return on your investment. If you want to expand your market, for example, the more people post about your event, the more likely you will develop your market reach.
Even individuals who aren’t interested are drawn in by viral tweets and posts. All it takes is for an influencer to pick up a tweet and share it with their followers to enhance your brand’s visibility.
Plus, if you use a social media aggregator to illustrate how engaging and entertaining your event is, you might find that your next event is even bigger and more effective than the last.
Customer feedback and insights
Social Media Aggregator is a great tool to attract customers to your business because it incorporates UGC into marketing strategies. For example, when a user shares brand content on social media and promotes it by integrating it into your strategy or connecting with the user, you implicitly encourage the rest of your community to do the same. As a result, a feedback loop is established, increasing your brand’s visibility.
Authenticity & Credibility
The fact that people contributed to this content ensures its authenticity. The user’s views drive UGC, and the personal aspect of their experience lends authenticity to the content.
On the other hand, when brands create content, they focus on their objectives rather than their personal goals. Unlike brand-created efforts, user-generated content assists in leading marketing campaigns in the proper direction with relevant and authentic content to achieve the desired impact.
Enhanced conversion rates
For marketers, traffic is a crucial KPI, but conversion is required for that traffic to be effective. We discussed authenticity as one of the benefits of UGC, and this is the type of information that serves as social proof for potential customers. In other words, user-generated content accelerates the purchasing process, increasing conversions for your business.
The marketing world is moving rapidly, and if you are not keeping up with the trends, it would be hard for you to reap benefits even without making high-end efforts. Social media aggregator assists you in turning your efforts into results, and one such social media aggregator is Taggbox. Taggbox is one of the best, offering brilliant features and easy usage. So if you are looking to try out a social media aggregator for the first time, there’s no one better than Taggbox.